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How Laura Built A Small Business She Didn’t Need to Escape From (Part 2)

It was a battle to get out of bed this morning…

Laura was picturing the 40-minute drive to her office…

Sitting there for 8 hours (if she was lucky), doing the same meaningless tasks, only to drive home again…

Running the familiar movie through her mind made Laura want to close her eyes again and go back to sleep…

Having just turned 32, Laura was caught in the cycle and even though she tried her best to forget about it…

Today marked exactly ten years since she began her career in the workforce.

Laura knew she’d achieved so much in her career, but she was at the point where her life didn’t feel like her own…

She felt like a slave to the dollar bill…

Working hard to make money and holding on to it just to survive…

Not just for now but in her 40’s, 50’s and well beyond that…

Laura didn’t want to work forever, and she knew she’s not the only one who feels this way…

But she knew she couldn’t quit…

Not yet…

That’s when it hit her…

And Laura felt a flutter in her stomach as she opened her eyes again…

What happened to Laura in that moment is what all struggling entrepreneurs feel at one point on their journey…

Hope

Laura opened her journal and remembered that night last she came across some incredible insights from entrepreneurs who’d been in her position and managed to come out the other side…

They were small business marketing strategies that helped to answer some of her burning questions...

How did they do it?

How did they find a way out of the hopelessness and market their small business successfully?

How was it possible to do that as an employee with only a couple of hours each day and a weekend feeling exhausted?

Perhaps you’ve found yourself where Laura is…

Completely drained and feeling unrewarded personally or financially?

But you have an idea that’s in motion, and somewhere inside there’s that fire that tells you it’s possible. 

Well, you’re not alone…

And in this article, I’ll share with you three small business marketing tips that will help you get out of running circles as an entrepreneur, avoid the early traps most small business owners face, and make the daily steps toward your ultimate goal...

Without having to do it all on your own.

Let’s dive in!

  1. Plan Your Priorities And Execute Accordingly

One of the biggest small business marketing mistakes any entrepreneur can make is losing control of their priorities…

Only to end up feeling overwhelmed and further behind. 

In the previous Part 1 article of Laura’s journey, I shared with you a tip on breaking down your small business marketing activities into ‘micro-steps’, so they’re more manageable…

Once you have your tasks laid out in front of you, then the key to getting more done is to prioritize these tasks in order of their importance…

And focus your attention on getting the ones at the top finished FIRST

Here’s a practical exercise to help you with this:

  1. List out 7-8 tasks for the day (ideally the night before)
  2. Write an ‘A’ next to the tasks that you MUST do that day, i.e. your top priorities
  3. Then write a ‘B’ next to the tasks that you SHOULD do that day but are not mission-critical
  4. Then write a ‘C’ next to the tasks that you COULD do that day but only if all others are done
  5. Once every task has a letter, now put a NUMBER next to each ‘A’, ‘B’ and ‘C’ task, in order of importance…

You should have something that looks like this:


A1 - Send 10 prospecting messages

A2 - Send invoice to (*client’s name*)

B1 - Update sales copy on my homepage

B2 - Finish new blog post

B3 - Post the blog post

C1 - Reach out to a friend for questions/market research

C2 - Watch video training on Facebook ads

C3 - Create my first Facebook ad


With a structured priority plan like this one written before you go to sleep at night…

You get to wake up with clarity around exactly what you need to get done that day. 

Instead of feeling the friction in your brain, which leads to procrastination and avoidance…

You can focus your attention on getting the important things done first, which help to improve your small business marketing progress significantly.


  1. Hire A Freelancer 

Small business marketing for beginners is full of challenges, and the process of learning can be fun…

But for most small business owners and entrepreneurs, it’s not. 

Sitting down to learn and then going through the (often expensive) trial and error can set you back a long way…

Or even worse, it can drain any funds you had to start. 

To avoid having to do this all on your own so that you can spend more time doing what’s important or what you enjoy the most…

Hiring a skilled Freelancer could be just the solution you need. 

There are hundreds of thousands of professionals online that are experienced and ready to help you reach your small marketing goals…

In an upcoming article, we’ll dive deeper into Laura’s experience hiring her first Freelancer and how you can too…

Because this is an area so important that I want you to get the most out of it. 

For now, watch this 1-minute video about Upwork {VIDEO TO BE INSERTED} to help you see the benefits and then head over to Upwork.com and set up your Client profile…

It only takes a few minutes, and then you’ll instantly have thousands of experienced professionals you can begin reaching out to…

If you’re still unsure whether a freelancer is the right option for you, I’d recommend reaching out to some of the members in our FB community for their opinion on where you’re currently at with the progress of your idea and business…

Or you can also check out my Find Your Fire and Beginner’s BluPrint courses...

Because together with finding your inspiring business idea, creating the vision for why you’re in business, and understanding the power of your unique selling proposition (USP), you’ll also receive the BONUS of learning…

  • What your natural strengths (and weaknesses) are, so that you can know exactly what to look for in a freelancer when the time comes…
  • How to create a clear and simple plan for your business that a freelancer could easily work with (so that you don’t have to micro-manage them)...
  • And the most effective way to describe your products and services so that when you eventually work with a freelancer, they’ll know exactly how to write about your business…

  • So if you’re looking for a way to increase your confidence building a small business, then both of these affordable and easy-to-use courses are designed to give you exactly what you need to clarify your message, create inspiring goals, and take huge steps toward creating a business you love to call your own.


    1. Get An Accountability Buddy

    No one likes the feeling of being alone in business…

    At least not for too long!

    One of the biggest small business challenges that entrepreneurs face is thinking they need to be a ‘lone wolf’...

    You know the kind I’m talking about…

    Working away by themselves and sharing very little about what they’re building, often for fear of judgement or because they think people might steal their great ideas.

    But doing things on your own can be very dangerous for your business. 

    It means you stop the necessary feedback from coming in and self-criticism can begin to creep in and destroy your momentum. 

    If you want to bring more enjoyment to the process and feel more committed to achieving your goals, then you might need an accountability buddy…

    This is someone who will meet you for coffee, listen to your ideas, and help you figure out how to do small business marketing more effectively. 

    One crucial thing to mention about accountability buddies…

    My suggestion would be to steer clear of friends! 

    Your friends are great as people to lean on, but unless you have someone who’s really experienced where you aren’t AND they're completely honest with you…

    Then chances are they’re not going to tell you like it is…

    Or worse, they’ll give you poor advice that could cost you more time and money. 

    So if you’re looking for a simple and reliable place to connect with an accountability buddy then make sure to check out our SMS FB community because it’s filled with like-minded individuals at different stages of their entrepreneurial journey…

    To join the private FB group and begin finding an accountability buddy with skills in the areas you need…

    All you have to do is register for the Start Marketing Smart ‘Goal-Getter’ email list by clicking here...

    In this FB community, you can also share your knowledge and skills in return for valuable small business marketing advice

    And you may even find someone who’s experienced and willing to become your mentor, which would be a massive bonus for your progress …

    But remember that the focus is primarily to connect with someone who knows their stuff and is willing to keep you to your promises…

    So that you can build momentum with the small business marketing basics and achieve your most important goals.

    Perhaps the biggest reason why small business owners and aspiring entrepreneurs like Laura don’t make it…

    Is because of the seemingly insurmountable number of tasks they need to complete to get there.

    But the force of overwhelm can never overpower you when your task list is broken down into realistic bite-sized pieces…

    In other words, when your tasks are broken down you can visualize yourself doing each one…

    And it gives you the confidence to say, “Ok, I can do this.”

    Then once you have your list clearly laid out…

    You can begin asking other aspiring and experienced entrepreneurs for help, which I can guarantee is one of the greatest secrets you can ever have to your success…

    Because when you surround yourself other dedicated people…

    You have new perspectives, valuable feedback, and the encouragement to keep your fire burning! 


    -Kandis


    P.S. Make sure to keep an eye out for next weeks’ article as we follow “How Laura Hired (And Fired) Her First Freelancer, And What She Did Next To Find The Perfect Fit.”