How you think about your customers affects your profits.
Do either of these problems sound familiar?
- You have a great service or product that helps people but your marketing isn’t connecting
- All the wrong people are attracted to your business
Define your target audience or your business will be defined – and not in a good way.
Put these tips to good use when you sit down to DIY your marketing strategy.
1. Identify the reasons you went into business in the first place
- What was your main inspiration?
- Why do you think it’ll make a difference?
- Is this just for money or to help solve a need/problem?
2. Use your Reasons as a guide
- Visualize who that product/service benefits
- What are their struggles? What keeps them up at night?
3. Give them Life
- What is their name and what do they look like?
- What kind of lifestyle do they have? Hobbies, education, financial status?
- How often do they get to do the things they really want to do?
4. Find out where these people hang out
- Facebook groups, stores, social clubs, libraries * this is how you can find out what they need/wants are, problems they’re facing or desires.
- Blog comments also have a ton of info, if you know the right blogs to check out
5. Do some Q & A
- Create a survey and post it where they are online or simply ask them to fill it out
- Participate in their conversations (I can’t stress this enough. Build trust)
- Go where they are and do what they do. You should also observe when possible.
You don’t have to be a marketer or copywriter to write your own content, but it helps. If you’re not at the point where hiring a copywriter is possible, just hang out here at the Better Business Blog. Great tips are here for YOU and so am I.
When you really know someone it’s easy to get them a gift – because you know how to shop for them. Getting to know who you’re serving is a process but in the long run, it makes a huge difference.
Just do your homework. After all, you’re a fearless entrepreneur!
Now let’s get to it!
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